BRIELLE JORDAN

My Skills & Experience

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ABOUT ME

I’m an experienced social media & digital marketing professional based in New York City. I specialize in social media, copywriting, digital marketing and online advertising, but I'm willing to learn anything digital. I have experience working in the marketing, advertising, higher education, and publishing industries.

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EXPERIENCE

What I’ve Done

ABM INDUSTRIES,
SOCIAL MEDIA & COMMUNICATIONS MANAGER

June 2021 -

• Represented ABM across all social media channels (including but not limited to Facebook, Twitter, and LinkedIn) including campaign management, content creation, monitoring and governance
• Provided communication support through content calendar management, media relations and thought leadership campaign support
• Managed end-to-end process for content generation for all corporate social accounts based on Enterprise, Industry Group and Business Function activities, including content development, image sourcing, review and approval process, publishing, and analysis

SAE INSTITUTE, DIGITAL MARKETING SPECIALIST

July 2019 - October 2020

Developed and executed media content across social media channels
Produced analytical reports on content performance, channel growth, and overall performance, and provided suggestions for improvement
Planned, managed and executed weekly Social Media Content Calendar.
Monitored social media activity across all channels and provided appropriate and timely responses to inquiries, comments, and mentions to manage brand reputation
Identified trends, topics, and opportunities on social media platforms to increase brand awareness and reach new prospective students
Planned and executed social media campaigns
Made website updates such as campus news, alumni highlights and important dates through Silverstripe CMS platform
Generated organic lead generation through social media
Proposed, created and maintained SAE Institute blog
Fulfilled campus business card, swag, and creative requests
Wrote general email communications

RITTA, ACCOUNT COORDINATOR

September 2017 - June 2019

Established and fostered business relationships with various long-term Fortune 500 clients such as BMW USA
Managed various digital projects for BMW Financial Services from initiation to completion including: Estimating, Project Management, Invoicing, Reporting, and Strategizing for growth
Developed strong vendor relations with Designers, Writers, Coders and Developers
Managed Social media accounts for BMW Performance Center and the MINI Driving Experience USA
Concept and Executed Social Strategies for various social accounts including: Creating content calendars, posting engaging images & videos, and monitoring social account traffic
Coordinated Ad Buys across several social media platforms
Assisted on proposal creation
Provided reports of Social campaign success as well as insight of post-performance

BAUER PUBLISHING GROUP, COPY EDITOR

October 2015 - January 2016

Edited stories for factual information and grammatical correctness

Wrote content for Sweepstakes and You Solutions sections while also coordinating this look for less picks for Slimmer section
Liaison with fashion companies and public relation agencies
Maintained fashion and beauty closet, coordinated internal beauty sales, and assisted at photo shoots
Acted as assistant to editor-in-chief: Administrative tasks such as answering phones, conducting payroll, and maintaining calendar

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